Featuring Project Positive Member, Interface

“What if companies reinvented their supply chains and business practices so they function altruistically like a forest? Then they will operate as regenerative businesses that give back 10x and even 100x more to society and the planet than what they take from it.

Whereas a sustainable firm seeks merely to reduce its ecological footprint, a regenerative company boldly seeks to increase its socio-ecological handprint—as Harvard professor Greg Norris puts it—by restoring the health of individuals, communities and the planet (see graphic below). In doing so, regenerative businesses can achieve greater financial performance and impact than their sustainability-focused peers.

Excitingly, pioneering US manufacturers like Danone North America, General Mills, Interface, and Patagonia are leading the regenerative revolution in America and worldwide.”

READ ARTICLE HERE