Scroll

Blog

Activating purpose: Sharing nature’s lesson on purpose-driven leadership

Sustainable Brands will hold it’s annual conference in San Diego next week, focusing the four days of events on sustainably-led innovation that creates scalable impact and profitability.

No doubt that achieving that kind of innovation requires strong leadership. And while design innovations inspired by nature are inherently life-friendly  (we always like to say there are no landfills in nature), nature also has much to teach us about effective leadership. That’s the idea Janine Benyus is bringing to  Sustainable Brands this year. She’ll take the main stage on Tuesday, June 7, to explain what nature can teach executives about effective, purpose-driven leadership.

Janine talked biomimicry and it’s array of innovation inspirations when it comes to combatting things like climate change, contributing to a clean 3D printing revolution, and about the best ways organizations of any kind can integrate biomimicry into their innovation process with Sustainable Brands editor Jen Elks in advance of the conference. In the article, she explained the increased interest in looking to nature to innovate in the organizational development space.

“… now we’re starting to work with managers and do stuff around biomimicry in leadership to help people learn from these ecosystem-level strategies. Biomimicry mimics form – like the tubercle; it mimics process – like photosynthesis in solar cells; and the third one is ecosystem-level strategies, so we’re starting to do that.” – Janine, in Sustainable Brands

Read the full article, “Janine Benyus: What Businesses Can Learn from the ‘Optimization Engine of Evolution.'”

Going to San Diego next week? Don’t forget to catch Janine on the main stage Tuesday, June 7. Or, follow the Sustainable Brands conference on Twitter using #SB16sd.

Learn more about biomimicry and Biomimicry 3.8, connect with us on FacebookTwitter (follow @Biomimicry38) and LinkedIn.

 

 

▲  Back to Top